A workmate tipped me off to the lovely Jessica Hagy, a contributor to Forbes Magazine. She wrote an entire article about how weird is wonderful (with self drawn graphics, as above) to prove her point.
Here’s my favourite quote:
Weird is wonderful. And it’s bankable too. You know who’s weird? Astronauts. Saints. Nobel Prize winners. Scientists. People with hobbies you’ve never heard of or are afraid to try. People who speak their minds. People with both problems and (gasp) solutions. People who are (enviably) not like you. Being weird means being noticeably different. It means being or doing something that makes other people stare, or laugh, applaud, or boo. And it’s something we all need to cultivate.
Now, how does that relate to crowdfunding? In a plethora of ways! Your rewards need to be quirky and interesting, your pitch should keep the audience (your audience) on the edge of their seats, and what you’re doing should be a little edgy (no-one is going to crowdfund paint drying!).
Go be weird!
Jessica’s article in Forbes is here.
Weirdness is valuable: