Emma Goodman

July 22, 2021

A solid crowdfunding promotion plan is key to a successful campaign. Here are 25 ways to promote your crowdfunding campaign.

April 29, 2021

Posted by Emma Goodman

Changes on the PledgeMe board (bye B!)

Words by PledgeMe Founder, Anna Guenther. After almost exactly seven years on the board, Breccan McLeod Lundy has decided to take a step back to focus on other things, namely his new son, Finlay. I’ve written about Breccan a few […]

January 12, 2021

Posted by Emma Goodman

The 3 F’s of Early Investment: Friends, Family and Fans

The first time I heard the term ‘The three F’s’ was in one of my Masters of Entrepreneurship classes on finance. Our guest lecturer mentioned the way early-stage start-ups could raise money from the three F’s with a bit of […]

December 14, 2020

Posted by Emma Goodman

PledgeMe’s Top 10 Feel-good Crowdfunding Moments from 2020

Arguably, most people would agree that 2020 has been a tough year. The toughest, for some of us. Businesses across the world have had to adjust, restructure or shut their doors permanently, the Covid-19 business climate proving to be too […]

September 14, 2020

Posted by Emma Goodman

3 Reasons Why Equity Crowdfunding is Good for Business (with Real Company Examples)

Here are the three reasons why a successful equity crowdfunding campaign is good for business. It: Boosts brand awareness Boosts sales Forces a full review of business operations In this article, we’ll delve into each of the above-reasons why equity […]

July 6, 2020

Posted by Emma Goodman

5 Equity Crowdfunding Myths Busted

As New Zealand’s first licensed equity crowdfunding platform and one of the first in Australia, PledgeMe has seen a lot of misconceptions about equity crowdfunding over the years on the part of companies considering their capital raising options. However, there […]

April 29, 2020

Posted by Emma Goodman

Disability rights are human rights

A few years ago, I realised I was a feminist. It was a bit of a shock, as for years I had scoffed at the idea that feminism was needed. I’d been brought up on a healthy dose of 80’s […]

April 20, 2020

Posted by Emma Goodman

Your crowd can get you through this crisis: How PledgeMe is supporting businesses during Covid-19

With the world’s economy looking rather grim in the current climate of Covid-19, it’s fair to say that businesses in New Zealand and Australia are doing it tough. However, it’s not all doom and gloom. Many businesses are learning to […]

April 17, 2020

Posted by Emma Goodman

The Battle for Dunedin’s Chocolate Dream: Ocho’s Crowdfunding Story

On New Zealand’s beautiful South Island lies a small, historic city of less than 200,000 inhabitants. The serene harbour views and quiet, picturesque laneways of Dunedin belie the sheer force of will of the town’s inhabitants. This is the story […]

Author: Emma Goodman