Words by PledgeMe Founder, Anna Guenther. Four years ago, we decided to take the plunge and explore exporting our equity crowdfunding knowledge and platform. We’d been watching Australia for a while, and knew that their equity crowdfunding legislation was set […]
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A solid crowdfunding promotion plan is key to a successful campaign. Here are 25 ways to promote your crowdfunding campaign.
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Words by PledgeMe Founder, Anna Guenther. After almost exactly seven years on the board, Breccan McLeod Lundy has decided to take a step back to focus on other things, namely his new son, Finlay. I’ve written about Breccan a few […]
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The first time I heard the term ‘The three F’s’ was in one of my Masters of Entrepreneurship classes on finance. Our guest lecturer mentioned the way early-stage start-ups could raise money from the three F’s with a bit of […]
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Arguably, most people would agree that 2020 has been a tough year. The toughest, for some of us. Businesses across the world have had to adjust, restructure or shut their doors permanently, the Covid-19 business climate proving to be too […]
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Here are the three reasons why a successful equity crowdfunding campaign is good for business. It: Boosts brand awareness Boosts sales Forces a full review of business operations In this article, we’ll delve into each of the above-reasons why equity […]
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As New Zealand’s first licensed equity crowdfunding platform and one of the first in Australia, PledgeMe has seen a lot of misconceptions about equity crowdfunding over the years on the part of companies considering their capital raising options. However, there […]
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In economically uncertain times, we want to test the idea that it will be easier for companies to prepare crowdlending campaigns, and for their crowds of customers and supporters to pledge to them.
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With the world’s economy looking rather grim in the current climate of Covid-19, it’s fair to say that businesses in New Zealand and Australia are doing it tough. However, it’s not all doom and gloom. Many businesses are learning to […]
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On New Zealand’s beautiful South Island lies a small, historic city of less than 200,000 inhabitants. The serene harbour views and quiet, picturesque laneways of Dunedin belie the sheer force of will of the town’s inhabitants. This is the story […]
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