A guide for our future campaigners
Crowdfunding works best when there’s a solid plan behind the scene. After watching hundreds of campaigns thrive (and a few stumble), we pulled together everything we’ve learned into a handy document: a practical Campaign & Comms Plan for anyone getting ready to launch a rewards campaign.
This template is built to make the early stages easier. Helping you map out your story, shape your rewards, plan your outreach, and keep your team aligned from the first thought, to the final push. No fluff, no jargon … just the structure people actually need when they’re trying to get a campaign off the ground.
Inside the plan, you can find:
- A simple campaign snapshot to keep everyone on the same page
- Guidance for writing a warm, human campaign story
- A rewards planner that helps avoid low‑margin headaches
- A video outline that keeps things short and engaging
- A full communications plan covering emails, socials, updates, and outreach
- A 30+ day content planner
- A “First 50” strategy to build early momentum
- A post‑campaign reflection for next time
It’s really just designed for you to have in your toolkit – to be duplicated, scribbled on, shared with a team, and used as a working document throughout the entire campaign. Whether you’re launching your first project or refining your third, the plan gives you a clear path to follow and a way to stay organised when things get busy.
Crowdfunding is still creative, still personal, still full of energy; this template just gives you the scaffolding to hold all that together.
If you’re gearing up to launch, our Campaign & Comms Template is a great place to start!
Ngā mihi nui,
PledgeMe Team
