Being gluten-free isn’t always easy. And it’s a lot harder without a cold one at the end of the day. This is what the team at Kereru Brewing wanted to fix when they started their special line of Gluten-Free Auro beer. But while the coeliacs of the world rejoiced, the beer was expensive to produce and tricky to find a wide range of customers for.
Luckily, the Kereru Crew didn’t just give up there and then. They came to us! By running a PledgeMe campaign, they can locate their customers before they brew – and you can get in on the gluten-free goodness. We thought this was such a masterful model that we needed to hear from the brewers themselves, so we got in touch with co-owner Chris Mills.
How are you finding the campaign so far?
So far the campaign is ticking along nicely. We’ve never used this platform before so I am quite curious to see how well it is received as well as looking forward to seeing if we are able to fully fund our project.
What do you have planned for the rest of the campaign – anything for us to look forward to?
We will share a number of updates to tell the story of the beer being brewed – videos of brew day, testing for lack of gluten, packaging, and finally getting everything ready for delivery.
Anything you want to shout out to your crowd?
The most important thing is to let people know that we need them to get behind this campaign if we are to make our gluten-free beer again. We really hope there is enough support to make this happen.
