Back in design school, Kareena and Jenny were just two students creating good-looking notebooks for a university project. But then they began to notice how much paper their creations were using up. After some research, they discovered that it takes 10 litres of water to create just on A4 piece of paper – and they wanted to do something about that.
So they founded The Misprint Co, a Wellington company that offers paper repurposing services to local schools and businesses. These organisations provide the paper, and the Misprint moguls turn it into beautiful custom-made notebooks, which they then sell back to the organisations. To date, they have repurposed 61,169 sheets of paper – which amounts to 611,690 litres of water saved.
The Misprint Co. is growing already. They’ve been through both Lightning Lab Manufacturing and the Low Carbon Challenge, and now they want to take their business to the next level. They’re expanding their office, their reach, and their team (they need more than 2 people to get it all done!) And so, they’re turning to you to make it happen.
Kareena and Jenny are looking to raise $20k with their campaign, $15k of which will be matched dollar-for-dollar by the Wellington City Council, thanks to their success in the Low Carbon Challenge. They’re already over half of the way there, but they need their crowd to get behind them – so we had a chat to Jenny about why you should be getting involved in this campaign.
How are you finding the campaign so far?
The campaign is going really well so far! We’ve been overwhelmed by the amount of support and generosity we have received from our crowd. We are super stoked to have made it over half way in just under two weeks. What really helped us was our launch party, which really kicked things off.
We’ve found we have had a lot of engagement through our social media. All our big supports such as Wellington City Council, Flick Electric, Creative HQ and The Low Carbon Challenge (the list goes on) and even Justin Lester who’s running for mayor have tweeted about us and shared our campaign! With 11 days left in the campaign there is still time for us to reach our target. But at the same time it’s quite nerve racking.
What do you have planned for the rest of your campaign – anything for us to look forward to?
We have a few things up our sleeves. We will be launching a new reward in our last week, I won’t say what it is but it will definitely be interactive. We are also planning some new marketing, potentially in a guerrilla form. Keep your eyes peeled for fun things happening.
Anything you want to shout out to your crowd?
We would love to say a massive THANK YOU! Everyone has been super supportive and are really backing us for our crowdfund to be successful. A big shout out to our current clients too who are ordering their next round of notebooks through our campaign. We are forever grateful to those who have pledged and shared our campaign so far. Our crowd is amazing!