The craft beer calendar crew are back! For the past two years, producers Megan and Jess (our very own current people wrangler!) have been collecting the best of the world of craft beer, and collating it into a calendar to raise money for charity – and for 2017, they’re back at it again.
The calendar showcases all members of the craft beer community – brewers, bartenders, and beer-drinkers – and of course, all their beards. After the team have paid their crew a fair wage, all the profits from the calendars go to SAPN (the Sexual Abuse Protection Network), which seeks to prevent sexual violence through education and preventative strategies. In the past two years the calendars raised $30,000 to help this charity – and this year they’re looking to blow this out of the water.
In order to find out more about the cool kids behind the craft beer, I messaged the other Jess in our office to get the lowdown:
1. How are you finding the campaign so far?
Every year we promise to start earlier and every year we fail, but it’s still a delight. Half the fun of getting the calendar together is scrambling to organise all the photos and sneaking off for cheeky (literally!) lunchtime shoots. The beer community is a great crowd and it’s so heartening to see them rally in support of a great cause year after year.
2. What do you have planned for the rest of the campaign – anything for us to look forward to?
We’re looking at some new rewards for people who like butts and supporting SAPN but aren’t really into calendars. We’re also excited to be offering the chance to book in one of SAPN’s excellent ‘It’s Our Business’ sexual violence prevention training courses. It teaches hospo workers how to recognise potential issues and intervene quickly and safely. And of course, get excited for some sneak peeks (pun intended) of our fabulous models!
3. Anything you’d like to shout out to your crowd?
You’re all beautiful and we love you very much. Want to be in the calendar? Tweet us (@NZbeercalendar) or email us (NZbeercalendar@gmail.com). Tell your favourite bar or brewery to sponsor!
