How much plastic do you use when you do your weekly supermarket shop? GoodFor took a deep dive into this wicked problem earlier this year when its founder, James Denton, decided he wasn’t content with merely replacing plastic bags with reuseable bags on his weekly shop. GoodFor is a slick, stylish and super convenient store that replaces any need for plastic packaging with jars, bottles and warm fuzzies. James shares his plans for expanding GoodFor and the movement towards shopping sustainably.
Why do you think this campaign is important?
For us this issue is very black and white. We have an astronomically large plastic waste issue on our hands and it is not slowing down. The way our consumer behaviour is and has been for far too long is completely unsustainable and it is crucial that we start making immediate change. If our company is successful with its plan, it will give consumers around Aotearoa the ability to take action. Even better, it will influence other companies to follow GoodFor’s lead in tackling other aspects of the waste issues we have. We are doing something very necessary and we are trying to do it is as fast as possible because it is already well past its due date. This campaign is going to be a catalyst to creating some big changes in New Zealand over the next five years.
What motivated you to reach out to your crowd?
Our crowd are awesome. They are informed people who are aware of the problems we face. They care about the future of our planet and they want the environment we live in to be beautiful and clean for future generations. GoodFor is inundated with requests to go to places all over New Zealand and we are answering that call, knowing that these people are willing to get behind us.
What do you have planned for the rest of the campaign – anything for us to look forward to?
We have just teamed up with Eat My Lunch who have kindly offered some really cool rewards. We are also working on adding a few more interesting rewards to get people excited so keep an eye out! And a GoodFor insight: we are extremely busy with a small team and getting our foundations set for growth is zapping a lot of our time so we are doing the best we can with this campaign to keep people engaged.
Anything you would like to shout out to your crowd?
GoodFor is an environmental ambassador and we will be throwing everything we have as long as we exist into creating real environmentally positive change. We would like our crowd to get excited by the knowledge that our mission won’t stop with nationwide zero waste stores. We will continue to innovate and make living sustainably easier and easier. Getting behind us means getting behind a company with really solid values and great intentions because they are few and far between!
To help GoodFor launch its second store in Parnell (and beyond!), click through to the campaign here.