Around one third of the food we produce globally is never eaten. Instead, it ends up in landfills, where it breaks down without oxygen, releasing gases like methane that contribute to climate change. Meanwhile, all across New Zealand, Kiwis are going hungry. Everybody Eats founder Nick Loosely saw a chance to solve both these problems at once.
Every Monday, Everybody Eats serves about 250 people a restaurant-quality, three-course meal, from food that would otherwise go to waste. Since June 2017, they have served over 7000 meals to people from all walks of life, on a Pay As You Feel basis.
But now, they want to take it to the next level, and open New Zealand’s first Pay As You Feel restaurant. To get there, they’re reaching out to their crowd – and they’ve partnered with everyone from TOMS shoes to Garage Project to provide you with awesome rewards. We got in touch with founder Nick Loosely to find out why you should be getting on board:
1. Why do you think this campaign is important?
Everybody Eats helps to solve two problems that shouldn’t exist, especially in a country like New Zealand. Food waste – we rescue food that would otherwise go to landfills where it contributes to global warming. Food Poverty – we feed people in need restaurant quality meals, that they can pay nothing for if they choose. On top of this Everybody Eats helps to solve social problems by bringing people from different walks of life together around the table.
2. What motivated you to reach out to your crowd?
The feedback we have had has been really strong and we thought it would be worth seeing to what extent they would support this project moving forward.
3. What do you have planned for the rest of your campaign – anything for us to look forward to?
Our partnership with TOMS shoes. They have kindly donated 600 pairs of shoes to our campaign. 300 are for purchase through Everybody Eats Pledgeme campaign. For every pair that is chosen as a reward, TOMS and Everybody Eats are teaming up to give away another pair to a Kiwi in need at our weekly pop up. We also have several pieces of media coming out throughout.
4. Anything you want to shout out to your crowd?
Keep watching our updates for great new rewards being released every day. We have businesses offering us awesome things every day!