ActionStation is back, and better than ever! And this time, they’re launching a campaign that’s a little bit different.
The ActionStation team are awesome – hardworking and committed, they’ve already run a successful campaign with us, and leader Laura was one of our Serial Campaigners last year! But unfortunately, they’re also a pretty small team, and they can’t run every campaign that’s suggested. So, inspired by their rad crowd and the model of crowdfunding, ActionStation are looking to give power to the people for real – by letting them create and win their own campaigns.
Their new digital platform is designed to give their community the tools to create their own campaigns, with support from Action Station. It’s part of their long-term goal to make people-powered change possible and accessible for all New Zealanders. We thought this was such a cool project we just had to hear more, so we got in touch with Laura to find out some more.
How are you finding the campaign so far?
The campaign is off to a slow start, but that’s because we haven’t yet taken it out to our full community of ActionStation members and the donations we’ve received so far are just from social media. We’re hoping that with a huge push over the next 2 weeks through to our email subscribers (140,000 people!), we’ll see some massive jumps. We know this project is really important and timely, people just need to know about it.
What do you have planned for the rest of the campaign – anything for us to look forward to?
We’ll be asking people who have run campaigns with ActionStation in the past to record short webcam videos explaining why they ran a campaign with us, what the experience was like and why this new digital platform OurActionStation is needed. We see it as a way for our allies and partners to use their own voice and speak to their own crowd about the importance and value of this project.
Anything you want to shout out to your crowd?
Power to the people!
