The first time I heard the term ‘The three F’s’ was in one of my Masters of Entrepreneurship classes on finance. Our guest lecturer mentioned the way early-stage start-ups could raise money from the three F’s with a bit of […]
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September 14, 2020
Posted by
Emma Goodman
3 Reasons Why Equity Crowdfunding is Good for Business (with Real Company Examples)
Here are the three reasons why a successful equity crowdfunding campaign is good for business. It: Boosts brand awareness Boosts sales Forces a full review of business operations In this article, we’ll delve into each of the above-reasons why equity […]
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July 6, 2020
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Emma Goodman
5 Equity Crowdfunding Myths Busted
As New Zealand’s first licensed equity crowdfunding platform and one of the first in Australia, PledgeMe has seen a lot of misconceptions about equity crowdfunding over the years on the part of companies considering their capital raising options. However, there […]
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April 17, 2020
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Emma Goodman
The Battle for Dunedin’s Chocolate Dream: Ocho’s Crowdfunding Story
On New Zealand’s beautiful South Island lies a small, historic city of less than 200,000 inhabitants. The serene harbour views and quiet, picturesque laneways of Dunedin belie the sheer force of will of the town’s inhabitants. This is the story […]
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December 16, 2019
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Emma Goodman
How Happy Cow Milk raised $400k in 8 hours after launching their equity crowdfunding campaign publicly.
This story actually starts at the end of another story. A point in a business where the founder decided enough was enough. He’d had enough no’s: However, the founder of Happy Cow Milk Company, Glen, got a response he didn’t […]
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December 3, 2019
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Emma Goodman
The 3 Cs: How to know if your company is ready for Equity Crowdfunding
Have you ever asked yourself the question “Should I crowdfund?” Equity crowdfunding can be a great option for small to medium sized businesses who are looking to take the next step in their growth. Inviting your customers and supporters to […]
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November 27, 2019
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Emma Goodman
Cannabis is the New Craft Beer
The attitudes surrounding cannabis as a health product and commercial asset are changing. Last year the Misuse of Drugs Amendment Act came into effect with the intention of improving access to medicinal cannabis products for patients. The recreational use of […]
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November 25, 2019
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Emma Goodman
Scaling up the war on plastic: Ethique’s equity crowdfunding case
Plastic pollution is a major contributor to the world’s environmental woes, and the beauty industry is one of the perpetrators. An article by National Geographic earlier this year found that about 8 million tonnes of plastic escapes into the oceans […]
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October 15, 2019
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Emma Goodman
Crowdfunding the Quest to make Veganism Mainstream: The Angel Food Case
The environmental impact of the food industry, particularly the meat and dairy industry, is well researched and well known today. One study found that two thirds of the emissions caused by the food industry can be attributed to foods linked […]
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October 14, 2019
Posted by
Emma Goodman
Investing in Medicinal Cannabis in the Modern Era: The Crowdfunding Case of CDA Health
This year, $1,5 million was raised through crowdfunding for one of Australia’s first medicinal cannabis companies. Impossible? Think again.
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