Connecting with your crowd can be tricky. Luckily, there are lots of great sites and apps that can help you at all stages of your campaign: creation, organisation, promotion and connection. Check out our top ten tools below, and see what they can do for you and your crowd.
1. Google Docs
This extension of Google allows you to create documents online, and is a really good place to write your pitch – it’s free, easily accessible and simple to use. Plus, multiple people can edit a document simultaneously, which gives you an easy way of collaborating with other people in your team. It’s also sort of freaky.
2. Google Drive/Dropbox
It’s important for your team’s sake that you have a way to store the files you’re creating, so everyone can access them easily. Drive and Dropbox are both great tools for this – they let you and your chosen group upload or download files which you can access from anywhere, any time.
When you’re organising a campaign, the sheer list of things you need to get done can be overwhelming. Trello helps you keep track of you and your team’s to-do list. You can upload and assign tasks, and keep an eye on how your different projects are progressing. We especially love the check list function, tick tick tick!
4. Google Calendar
You need to be able to visualise the timeline of your project, and ensure that everyone in your team is in the loop. Google Calendar syncs easily with Gmail, and lets you invite members of your team to specific events, as well as reminding you about upcoming appointments and deadlines.
5. Social Media
In order to keep in touch with your crowd, you need to think about how you will use social media. By using sites like Twitter and Facebook you can give your followers updates on your campaign on their own turf, and they have the opportunity to connect with you too. Photo-sharing sites like Instagram are great for this too; they’re an easy way to check in with your crowd and remind them what you’re up to. But not in a spammy way, make sure to have conversations not just promotion fests.
Canva is a super-easy design tool that makes creating images simple, even for people who’ve never designed before. It has specific templates for different kinds of social media, making the process of creating and sharing images online straightforward and enjoyable. We even used it for the images in this blog (just to prove a point, we still love our designer Rory).
Having a website is a great way to inform people about your projects. Squarespace is a very easy-to-use website builder, with customisable content and a professional look.
MailChimp is a great way to email your crowd en masse. They have beautiful newsletter templates, and make it really easy to design sign up forms. Plus, if you have fewer than 2,000 contacts your account is free!
9. Google Forms
Feedback from your crowd is always useful. Google Forms lets you build free surveys to send to your followers quickly, and turns their responses into a spreadsheet so you can analyse what they had to say.
This app helps you make event pages that look great, but that are simple and easy to create. Your followers can choose to RSVP with any of their social media accounts or email, which allows you more freedom in bringing different parts of your crowd together. Use this to create your launch party, or your celebration picnic when you meet your goal. Organise investor Meet and Greet’s, or tea parties. Go wild, with your crowd.
That’s our top 10 (or 13 if you count some of the cramming we did under Social Media), but we’d love to hear what you’re using at the moment. So comment below, and happy funding!