One driver of crowdfunding successfully is creating compelling rewards that relate to your project. People want to give you money, and these rewards should inspire them to open their wallets and help. These should be creative and quirky, but not too complicated. We recommend 5 tiers of rewards tops, with a range of small to large (ranging from $5 – $1000 plus depending on the project size/scope).
Want some inspiration? Here are some of the best rewards we’ve seen on PledgeMe:
1) Beautiful Surrender Music Video – Christchurch band Ashei wanted to fund the costs for their their next music video, and they offered everything from a copy of the single to youtube clips covering a song of the pledgers choice. This particular reward really helped them connect to their pledgers, and here’s one of the covered songs that they made:
2) Mangle and Gruff – this wellington band wanted to release their first EP and they decided to create a range of cahrazy rewards – everything from a calendar of Will (their guitarist) to creating a full blown religion for $1,000. And – someone pledged for that!
3) Ralphi – this Tauranga based up-and-coming illustrator wanted to fund her attendance at a comic workshop. And, her rewards of various sized “doodles” went like wildfire. She ended up funding her project in under 24 hours.
1) Kris White wanted to write a graphic novel – The 36. He had a range of different rewards for his pledgers, but the one that captured the hearts of four big spenders was his offer to immortalize their names as a supporting character in his novel for the small fee of $1,000 each.
2) Ted Rall, an american journalist and cartoonist, needed $25,000 to get to Afghanistan and write a book of cartoons on what was actually happening there. He spent a month there reporting on what he saw there, with regular cartoon updates uploaded via satellite phone. His comics touched on everything from taliban biker gangs to pizza. Who received these? The backers – of which he had over 200. Rewards ranged from a bast $10 for updates to $10,000 for drinks with him in New York once he returned.
3) Emily Richmond wanted to travel the globe by boat – 24,000 miles in 24 months – and her rewards ranged from an origami boat, to a sailor hat, to a polaroid taken in one of her many destinations and posted back to the lucky pledger. This polaroid reward inspired over 70 people to back her, and she managed to raise over $8,000 for her project. My personal favourite though, was her offer to mail a coconut ($125) from one of her island stop offs (though I imagine there may have been MAF restrictions on that!).
So hopefully this gives you an idea of what rewards you should try to incorporate around your project. It really can be ANYTHING – do some research, see what similar things have been done, but focus on your audience — what would you spend money on if the tables were turned?