By 2050, there will be more plastic in our oceans than fish. Every year, we are each (on average) responsible for 350 plastic bags, which are each used for a total of about 12 minutes before being thrown away to end up in a landfill. The group at Plastic Bag Free Wanaka were sick of seeing plastic pollution clogging up their town – so they decided to do something about it.
And so, they created The Wanaka Bag, a limited edition, eco-friendly and super-trendy handmade bag. Each one is unique, and hand-crafted by dedicated locals, who want to see Wanaka free of single-use plastic bags by 2019. With the funds raised from this first run of limited-edition bags, they can fund 1000 more Wanaka Bags to be produced commercially, and sold to stop the people of Wanaka creating more plastic pollution.
They’ve already shot past their $5,500 dollar target, but you’ve still got 19 days to get on board and support a future free of plastic pollution.
We loved not only the innovation of this team, but also their enthusiasm – and so we got in touch with Anna from the team to hear more about it:
How are you finding the campaign so far?
We knew our town would be supportive but we’re totally blown away by the support so far. We’ve even had folks from far and wide who share our love of Lake Wanaka and who have pledged. It’s very cool to think of them sporting one of our bags/bottles/karma cups on the other side of the world.
What do you have planned for the rest of your campaign? Anything for us to look forward to?
Creating 200 really high-quality bags has been a huge project in itself and keeping the town spirits up, the incentives high and the ball rolling has been a project in itself. Admittedly however, we didn’t expect the bags to get snaffled up quite so quickly so we’re currently conspiring amongst our committee to see what else we can offer to our amazing community so those that missed out on a bag don’t feel left out. We want everyone who wants to support to have a way to wave the banner.
Anything you’d like to shout out to your crowd?
As cheeseballs as it sounds, we just want to do a shout out to our town and community. We’re in a really unique environment and position, with a town so full of community-minded, pro-active and positive people. We get that not every town is like this, and we’re incredibly grateful for the wonderful locals who have jumped right in behind us to sew, support, sneak in and clean our sewing spaces, offer fabrics and food to share. You name it! No one has missed a beat! It’s one of those happy-glow moments where you can only revel in the warmth of the moment. Thank you Wanaka! The joy of bringing this opportunity is hugely amplified by having so much encouragement and support!