Pre‑launching her ‘syringe that doesn’t suck,’ Sasha hit her goal in three hours on PledgeMe, and kept going
Sasha, the founder of DoseBuddy, didn’t just launch a product – she invited people into her journey. What began with 2am moments of frustration, searching for a syringe with numbers rubbed off while caring for her sick child, turned into a solution that resonated with thousands of people.
When DoseBuddy went live on PledgeMe, the goal was $20k. Within three hours, that target was smashed. By the time the campaign closed, Sasha had raised more than $48k – nearly three times her goal.
🎯 Goal: $20k
⏱ Hit in: 3 hours
💰 Closed at: $48k (nearly 3x the goal)
👥 Waitlist: 4,000 supporters
The success wasn’t accidental. Sasha had spent weeks building anticipation, sharing raw behind‑the‑scenes updates, and growing a waitlist of 4,000 people.
How did she get 4,000 people on her waitlist?
1. She set it up that waitlist using Klaviyo as her email platform, embedding a simple sign‑up form on her website with a video explaining how DoseBuddy came to be.
2. She ran ads on Meta with native lead forms, making it easy for people to sign up in seconds.
3. She started running organic social media, posting across TikTok, Instagram, and Facebook two weeks before launch, leaning into her personal channels as well as branded ones.
What made DoseBuddy stand out was its honesty and raw authenticity. Instead of painting parenthood as perfect, Sasha leaned into the messy reality: sick kids, sleepless nights, and the need for tools that actually work.
📖 She shared the raw origin story – sleepless nights, rubbed off syringe numbers and the need for a real solution.
📱 She built anticipation – before her campaign even launched, Sasha was already warming up her crowd with authentic posts across socials.
📧 She grew a waitlist of 4,000 supporters – diary-styled emails that were personal updates rather than polished automative send outs.
⏰ She kept communicating even after hitting her goal – sharing the highs and lows with her crowd. No glossy “perfect parent” ads.
🌟 She showed her spirit. Sasha didn’t hide behind her product – she let us in with her bold, funky and beautiful personality.
💰 She set stretch goals and explained how extra funds would be used – once she smashed past her minimum goal, Sasha kept her crowd informed with what they’d work towards as they grew.
💎 She delivered value with deals and competitions for pledgers – with deals on syringes and a prezzy card competition for early pledgers.
That genuineness struck a chord. Parents pledged, grandparents pledged, even people outside the target market pledged. I’m a single full‑time student, and I found myself captured by the campaign too! Because it wasn’t just about syringes, it was about solving real problems with heart.
My favourite thing about DoseBuddy is that Sasha didn’t hide behind her product. She fully let us in with her bold authentic spirit. That openness made the journey feel personal, and it reminded me that people don’t just pledge to products; they pledge to people.
The magic of DoseBuddy’s campaign wasn’t just the money raised, but the way a community rallied. Authentic storytelling, vulnerability, and openness transformed a simple product launch into something bigger: confirmation that when people are invited into the journey, they show up, and they help it soar.
✨ Want to hear more of Sasha’s story? Check out her episode on The Funding Files podcast: link
