On Thursday 9 April 2015 PledgeMe hit the $5 million total pledged mark after closing two successful equity crowdfunding campaigns.
Children’s shampoo and body care maker Pineapple Heads and social marketplace app SellShed’s campaigns both wrapped up their offers successfully raising a combined $917,000. This brings the total number of successful campaigns on PledgeMe Equity to four – raising more than $1,500,000 in the process.
The way crowdfunding works is that a minimum target is set and must be achieved in order for the campaign to be a success. PledgeMe Equity success comes through many ingredients, including:
- Reading through our Education Guide to Equity Crowdfunding (online & PDF available),
- Doing the hard yards on your business plan, its growth, and valuing your business (hint: we talk about this in our Education Guide)
- Developing rockstar communications to prime and educate your crowd about what equity crowdfunding is and that you’re doing it (including newsletters, press releases and other channels of communication key to your business)
- Putting together a your launch plan to kick off your campaign
- Managing a campaign communications plan for current pledgers, followers other potential investors (equity crowdfunding is not a ‘set it and forget it’ process)
- Focusing on what’s working (maybe investor events or focusing on key groups has worked best – be conscious of this and stick to what’s working)
With less than a week to go both of these campaigns were sitting at approximately 50% of their funding target. Megan @ Pineapple Heads and the team at SellShed deserve a massive shout out in activating their crowds right through to the finish. Their success came from having a plan, knowing who/what/where was working and backing themselves right through to campaign close off.
It was a very exciting week last week for us at Team PledgeMe, for these two companies who we’ve been working with, and for equity crowdfunding as well which is barely more than one year old in NZ.