In this episode of the Funding Files, we interview Wills Cameron, a third-generation spirit seller who is adding value to the dairy industry and making New Zealand’s own cream liquor.
Wills shares how he transformed his father’s and grandfather’s previous business model into a modern multi-channel approach. He talks about how they started, by selling out their first batch through a Facebook group during COVID and then selling his Dadโs house bus to fund production.
Pretty much immediately, they faced manufacturing challenges that led to establishing their own creamery. Wills secured initial investment from two early supporters and customers to fund their factory and early growth. He’s launched many products, but another sellout was their keto Pina Colada generating $340,000 in online sales within 30 days.
Wills is currently running an equity crowdfunding campaign to fund expansion, including a new production facility to meet growing demand.
