Meet the team

Camilo Borges

Camilo, our technical guru, hails from the fair climes of Brazil (seriously, fairer than Wellington on a sunny day!). He’s crazy, passionate, loves to get to know people, and in his own words “not the typical IT guy”. He has a passion for brewing, boards (any board will do), and sharing the point (yes, that was a Microsoft joke). He’s the guy that makes all the decisions, and would love to chat to you. Flick him a note at camilo at

Anna Guenther

Anna, our business mind, sounds American. She swears she’s not though. If pushed, she’ll say she’s technically from Dunedin, but will later admit she grew up in Boston. Having roamed around the world recently, she’s back to call Wellington home (and, to finish her masters in Entrepreneurship). Send her a line sometime – anna at

Reuben Metcalfe

Reuben is our sales (and everything!) man. He can sell anything. Hailing from Wellington originally, he’s an aspiring entrepreneur with a relentless work ethic. He enjoys dealing with companies that help people. He also has the somewhat ambitious aim of fixing capitalism – preferably yesterday… If you want to chat about that, and more, you can get ahold of him at reuben at

Shameless plug – Netguide awards

Well, my dear readers — we need your help to win the “best online fundraising initiative” category of this year’s Netguide awards.

Here’s the link:

Please do your thing – just type or copy our web address in ( and hit vote. Easy as!

And, just because my mother taught me well, here’s a giant THANK YOU in advance.



Let’s make Pūrākau Taranaki happen!

Ok, people, we’ve got six days to get this project up and running. Through Pūrākau Taranaki, Nicole Freeman plans to create artistic representations of maori myths from the Taranaki region. Pretty cool, huh? She’s helping visualise the storytelling culture through art. And, we’re over two thirds of the way to funding it.

So I need 27 people to give $20 towards this rocking cause. What does that get you? An invite to the wine and cheese opening (come on, if you drink two glasses of wine you’ve definitely gotten your moneys worth!) and a name dropping as a “Friend of the Project” at the exhibition.

Come on, be a friend, join in!!

Click here to pledge now.

St Rupertsberg = success!

Just a quick note to say, they did it! The St. Rupertsberg girls are the first (of hopefully many) successful projects to be funded on PledgeMe. Good job girls – and keep on going! Still 21 days to go if you would like to contribute to their awesome project.

Now, how do you get involved you ask? Well, get in touch! You’ll need to have an awesome project up your sleeve, some rad rewards to offer your supporters, and a video camera (or friends with a videocamera) to whip up a quick promo to sell your project to the world.

Click on this link to start the process!

The cruzade

Well, I had thought this solution would be really small but I quickly realized that I would need a lot to get it cool.

I struggled with my VM host that was freezing and I couldn’t really code decently for the first 2 days. That was a really terrible thing. The damn thing is a 10k server box with a decent graphics card. But server OSs simply don’t handle my card well.

Going to the experience. Razor is a really great way of writing pages. It reminds me so much of the first decent .Net Framework based framework I built. That was back in 2003. Good times. Me and my former business partner Rafael spent many nights building that framework which was used to build many products that our company, Cryo. delivered.

I also used EntityFramework 4.1. I’ll tell ya. What a great way of coding. I didn’t need to create a database. All my database is generated based on my design.

Given I was using MVC it just made more sense to use a test driven development approach which would be fairly affected it I had to go and change the database for each of my changes. Using EF4.1I would just change my classes and changes would be applied. Seemlessly.

At some point I decided to integrate my authentication with social networks. This means I would need to use some sort of OpenID integration. I downloaded FacebookSDK but I ended up deciding to have my version 1 using Janrain instead. Just so easy to do these integration nowadays.

I was pretty much ready to go live after 7 days coding for pretty much the whole day. Few things happened with the parties I had to liaise with(credit card gateway, host, design and so on) which led me to delay the release for few days.

Only good things happened then. Now I have a great integration with Facebook using the Social Plugins. Those are another piece of fantastic stuff :P There are few more I want to start using but I’ll wait for the next idea which, well, it is on its way already :D

That said it is good to mention that the pledge payments are done through flo2cash. Credit card payments are done in a damn straight forward way of doing things as well.

After all I have to say that it is great to write software nowadays given there are so many things that are there for ya. You just plug things and there you go.

I do believe I can get even less data then I have now. I did a lot to avoid keeping any data I don’t need. There is one thing I believe I can do to not save that much data in my database.

Let’s see how things go.