What's Up Wednesday

Women Who Get Shit Done

dec-14

It’s hard to fund an event with “shit” in the name. But that’s not about to stop this crew.

In June of this year, the first “Women Who Get Shit Done” unconference was held in Wellington. Women of all backgrounds from all over the country came together to talk about all the shit they had to deal with, and all the shit they wanted to get done. They made connections, they formed an agenda, they were inspired and inspired others. And now they want to do it all again down in Christchurch – but they need your help.

This time around, the team behind WWGSD want to make sure that those who can’t afford the (already very low) conference fee aren’t precluded from attending. They don’t want the ability to pay to determine who gets to be in the room – but that means they need to set up scholarships in order to subsidise the conference fees. That’s where you guys come in.

In return for your support, they’re offering everything from kids’ coding classes to a six-pack of poo emoji cupcakes! And of course, you also get the awesome feeling of knowing you’ve helped some awesome ladies keep kicking ass. (Full disclosure: our very own Chief Bubble Blower Anna was a founding member of this unconference, so we’re a little biased – but we think that speaks to how rad this group of women are!)

To hear a bit more about why you should be pledging, we talked to Catarina, one of the women getting shit done in question:

How are you finding the campaign so far?

Humbling to see how many people really give a shit and are willing to put their money where their potty mouth is. We feel uber loved down here in CHCH!

What do you have planned for the rest of the campaign – anything for us to look forward to?

We’d love to share stories of the past events to showcase what awesome returns and results have come out of women getting shit done. And hopefully more poop-shaped rewards (notice I didn’t say shitty rewards)!

Anything you want to shout out to your crowd?

Shout out to the awesome men for putting up some cash too! It’s not an us vs. them thing and you get that. We’re all in this together to create a safe space for people who identify as women to create and learn from each other. We promise to make this event as accessible and diverse as possible with your help!

If you’re willing to put your money where your potty mouth is, and don’t mind supporting an event with shit in the name, head on over to WWGSD’s campaign page here.

What's Up Wednesday

The Taco Cleanse!

nov-16

Imagine it: a world without prejudice. A world where coeliacs, vegans, vegetarians and omnivores can all eat together in harmony. A world where the food they’re eating looks after the planet and the people making it, while still tasting really, really, good. That is the world that the team behind Boquita are creating – and they’re bringing it to central Wellington!

Boquita is brought to you by the team behind La Boca Loca, some of our favourite alumni. They’ve been feeding the fine people of Miramar with top-rate tacos for years, but now they’re ready to branch out and bring the taco goodness to all Wellingtonians.

But they’re not just asking for your money. They’re offering something wonderful in return: The Taco Cleanse. Scientists in Austin, Texas, have confirmed that a taco-centric diet is beneficial to well being – and who are we to argue with science?? So by pledging to Boquita, you can partake in the taco cleanse – replacing as many meals as you like with tortilla-based goodness. We’re yet to find a better path to a bikini body. But if you’re not 100% sure if the taco cleanse is right for you, the team at Boquita have put together some helpful questions:

  1. Do you experience recurring feelings of hunger on a daily basis?
  2. Do you experience a range of emotions?
  3. Do you like food?
  4. Do you enjoy eating your food with your hands?

If you answered yes to all of these, a taco cleanse may be right for you. But if you’re still on the fence for some reason, we had a chat to the taco team themselves to find a few more reasons why you should be pledging:

1. How are you finding the campaign so far?

Lots of fun! One of the things I love the most about crowd-funding is the incredible boost we get from having our community get behind what we are doing, even we’re doing things that are a bit out there – like launching Wellington’s first Taco Cleanse and opening New Zealand’s first 100% plant-based taco joint. We have an incredibly supportive, generous community of customers and friends at La Boca Loca, and we’re thrilled to find out that they’re as excited as we are about Boquita.

This isn’t our first campaign with PledgeMe and what we’ve learned is that these campaigns are so much more than a way to raise money. They’re about building a community of support around an idea, and giving everyone who wants it the chance to be a part of making something new happen.

Having people in our community put their money behind our ideas and plans is a huge boost in morale, and in the past we’ve also found that those people went on to be great champions for our projects once they launched.

We hope that will happen with the Taco Cleanse and Boquita as well.

2. What do you have planned for the rest of the campaign – anything for us to look forward to?

Yup! We have some new rewards which will be added in the days to come, and we have a live event planned for next week – a chance for Wellington to learn more about the science behind the taco cleanse! More on that soon.

3. Anything you’d like to shout out to your crowd?

Just a massive thanks for being awesome! And remember that taco cleanses are more fun in a crowd. So if you’ve already pledged to take the Taco Cleanse challenge, make sure you get your friends to pledge too!

To find out more about Boquita and start your cleanse, take a look at their campaign page right here.

What's Up Wednesday

The 2017 Craft Beer Calendar!

nov-2

The craft beer calendar crew are back! For the past two years, producers Megan and Jess (our very own current people wrangler!) have been collecting the best of the world of craft beer, and collating it into a calendar to raise money for charity – and for 2017, they’re back at it again.

The calendar showcases all members of the craft beer community – brewers, bartenders, and beer-drinkers – and of course, all their beards. After the team have paid their crew a fair wage, all the profits from the calendars go to SAPN (the Sexual Abuse Protection Network), which seeks to prevent sexual violence through education and preventative strategies. In the past two years the calendars raised $30,000 to help this charity – and this year they’re looking to blow this out of the water.

In order to find out more about the cool kids behind the craft beer, I messaged the other Jess in our office to get the lowdown:

1. How are you finding the campaign so far?

Every year we promise to start earlier and every year we fail, but it’s still a delight. Half the fun of getting the calendar together is scrambling to organise all the photos and sneaking off for cheeky (literally!) lunchtime shoots. The beer community is a great crowd and it’s so heartening to see them rally in support of a great cause year after year.

2. What do you have planned for the rest of the campaign – anything for us to look forward to?

We’re looking at some new rewards for people who like butts and supporting SAPN but aren’t really into calendars. We’re also excited to be offering the chance to book in one of SAPN’s excellent ‘It’s Our Business’ sexual violence prevention training courses. It teaches hospo workers how to recognise potential issues and intervene quickly and safely. And of course, get excited for some sneak peeks (pun intended) of our fabulous models!

3. Anything you’d like to shout out to your crowd?

You’re all beautiful and we love you very much. Want to be in the calendar? Tweet us (@NZbeercalendar) or email us (NZbeercalendar@gmail.com). Tell your favourite bar or brewery to sponsor!

To find out more about what the craft calendar team have brewing, hop on over to their campaign page right here.

What's Up Wednesday

Pomegranate Kitchen

oct-19

 

Refugees face major hurdles in just getting to New Zealand. Unfortunately, for many that’s not where the struggle ends – finding a job, a support network, and a place in the community can all be difficult for those new to our country. This is where Pomegranate Kitchen comes in.

Pomegranate Kitchen is a social enterprise dedicated to serving the people of Wellington wonderful food – and in doing so, helping to train, employ, and provide support for former refugees. Starting this month, they’ll be delivering lunches, providing catering, and popping up all over the place with incredible cuisine for Wellingtonians to take advantage of. They just need your help to make it happen.

We wanted to hear more about why places like Pomegranate Kitchen are such a wonderful way to welcome former refugees into the community – so we got in touch with General Manager Rebecca Stewart:

How are you finding the campaign so far?

We have been blown away by the generosity of our crowd. It’s such a buzz seeing all the pledges come in, as well as the encouraging messages. As some have been directed at our cooks I have been reading them out in the kitchen on their mid morning breaks. People have been sending messages of welcome to them, and it’s a nice feeling knowing that others think our idea is as good as we think it is!

What do you have planned for the rest of the campaign – anything for us to look forward to?

We are workshopping a lot more menu items at the moment so there may well be – watch this space!

Anything you want to shout out to your crowd?

First, if you have any questions about us or the way we run Pomegranate then do get in touch – my contact details are on the website, or you can reach us through Twitter or Facebook. I had someone contact me recently who wanted to know more about our financial structure and the involvement of the cooks before they Pledged, and we are absolutely happy to answer those questions or any others.

Also, if you’re not sure yet if you’d like to Pledge (and you live in Wellington) then come down at taste our wares at the Moore Wilson’s Tory St pop-up until the 23 October! We are there every day from 11am-3pm.

To find out more about the great people behind Pomegranate Kitchen, take a look at their campaign page right here.

What's Up Wednesday

Zen’s Kitchen

oct-5A few years ago, Zen and his fiancé Polly had a dream. They wanted to serve food from all around the world to the people of New Zealand, and they wanted it to be organic, nutritious, and environmentally sustainable. So they packed up all their things, moved to Murchison, and Zen’s Kitchen was born.

They’ve been delighting the Murchison markets with international fare for a while now – but now Zen wants to step things up, and provide alternative food options and catering to the people at the top of the South Island. He has already spent 12 weeks and a lot of his own money developing the caravan, but he needs your help to take it to the next level. Zen and Polly have a wealth of experience between them – originally hailing from the Czech Republic, Zen has worked at five star hotels in Edinburgh and spent several years working here in NZ at Commonsense Organics, and Polly has a background as a vegan baker. The two are determined to translate this wealth of food knowledge into wonderful offerings for the people of Polly’s hometown.

We loved the picture this campaign painted, so we got in touch with Zen to hear a little more about it.

How are you finding the campaign so far?

The campaign has been great so far.. Its only been running for about 5 days and we’ve raised over $2000 dollars.. There has been awesome supportive, inspirantional feedback from our friends and strangers. It’s amazing to see the power of sharing and reaching people who love our project and want to eat our food.. Because FOOD MATTERS BIG TIME!!!

What do you have planned for the rest of your campaign?

I am working on the caravan while the campaign is running to get as close to finishing it as possible.. I am currently building the kitchen cabinets, draws and benches. I will install the kitchen sink and once all that is done, the rest of the commercial floor vinyl will be laid. I will instal the kitchen stove and one of the fridges and do some of the finishing touches.
By that time the pledge me campaign should be finished and we shall do the rest of the work to finish it off.. In between I will be working on our web site plus keeping our followers updated with photos from the building progress. So keep an eye on this because you guys gonna like it!! I’m considering printing off some mean Organic cotton teeshirt with our logos on it as another reward option..

Anything you’d like to shout out to your crowd?

I wanna give massive thank’s to our pledgers and sharers for supporting us and believing in what we do!! It’s so good to know that there are people out there who are about “REAL FOOD” which is what we wanna provide.. I believe that I won’t disappoint you and I will make sure that you are going to be a happy customer..:o) Ciao for now and see you soon!!!!

To help Zen’s Kitchen become a reality, pledge to the campaign right here.

What's Up Wednesday

Sophie Feels Big!

sophie-feels-big

Ever found it hard to explain the concept of feelings and virtues to your kids? An apple or a ball you can point to, but the abstract concept of “disappointment” is a little trickier. That’s why last year, Adam came up with the idea for “Jack Feels Big”, a picture book to give kids the tools to talk about their feelings. And it’s why he’s back this year, with a new volume for a new character: Sophie.

Adam wanted to create stories for Sophie so that young female readers would find the books easier to identify with. The feelings Sophie will feel in each book are voted on and selected by pledgers to the campaign – so this is your chance to help determine how a book gets written!

More than that, Adam has been matching pledges with donations to Duffy Books in Schools and releasing illustrations as he goes. The stories Adam tells are sweet and sincere, and his illustrator Matt Haworth is a real talent. We wanted to find out more about why they’re back for more, so we got in touch with Adam to hear about the campaign:

How are you finding the campaign so far?

Actually really hard. I haven’t been tracking well against my expectations for funding milestones. We’ve passed 10%, so I ran a poll asking backers to choose one of the feelings to feature in Sophie Feels Big. They picked disappointed. I’m really happy with that, since I think it’s an important word for kids to have in their vocabulary. But it also sums up how I’m feeling.

I’m asking myself a lot of questions. Should I have waited to build more of a crowd? Should I have waited to prepare more content for during the campaign? Have I made things too complicated with the re-cast + new stories? Did I set too high a goal trying to get both of those books in one campaign? Is what I’m making even good?

In all this, I’m being persistent (another word taught in the books) and I keep on promoting. I took a drive down to New Plymouth and visited six primary schools and ECE centres. A journalist who wrote about the first book wrote an article for this campaign on Stuff.

One thing that I’ve done that was really worthwhile was send emails or facebook messages to people when I see them pledge. This is easiest with friends and family, but there’s also people whose names I recognise from my mailing lists. As well as being a genuine expression of my gratitude, it’s also a marketing thing, but I discovered an extra reason why it’s worthwhile. Someone I’ve never met, who won a copy in a promo, replied to my thank you email, saying “We’ve loved our copy of Jack Feels Big and yesterday I found it hidden in my son’s secret lair so he must have chosen to read it to himself!”. At a time when I’ve got a lot of self-doubt going on, that was a much needed ray of sunshine. I know that the value of the first book was worth the work and worry of the first campaign. I can stick it out and make these books happen too.

What do you have planned for the rest of the campaign? Anything for us to look forward to?

Even though I’m not where I wanted to be, I know that the first time I crowdfunded I spent a lot of the campaign despairing and not knowing where I’d find more backers too. So now, like then, I’ll just keep trying whatever I can. I had a teacher ask about a recording of the stories from the first book being read, for use with her special-needs kids. That’s something I can probably do this weekend in one form or another. I’ll take any opportunity I can to share the campaign, and with some help from Kiwis who think that teaching kids the names for their feelings is important, I think we can get there.

 

Anything you’d like to shout out to your crowd?

Part of me dreams of someone helping me make a connection to a morning TV program or a parenting blog. But I think the reality with crowdfunding is that those sorts of broadcast aren’t what gets you there. It’s the individual, personal, word of mouth referrals and pledges. If you know someone who has kids with feelings, please tell them about this book :)

To help Sophie Feel Big, head on over to the campaign here and get pledging!

What's Up Wednesday

The Wanaka Bag

sept-14

By 2050, there will be more plastic in our oceans than fish. Every year, we are each (on average) responsible for 350 plastic bags, which are each used for a total of about 12 minutes before being thrown away to end up in a landfill. The group at Plastic Bag Free Wanaka were sick of seeing plastic pollution clogging up their town – so they decided to do something about it.

And so, they created The Wanaka Bag, a limited edition, eco-friendly and super-trendy handmade bag. Each one is unique, and hand-crafted by dedicated locals, who want to see Wanaka free of single-use plastic bags by 2019. With the funds raised from this first run of limited-edition bags, they can fund 1000 more Wanaka Bags to be produced commercially, and sold to stop the people of Wanaka creating more plastic pollution.

They’ve already shot past their $5,500 dollar target, but you’ve still got 19 days to get on board and support a future free of plastic pollution.

We loved not only the innovation of this team, but also their enthusiasm – and so we got in touch with Anna from the team to hear more about it:

How are you finding the campaign so far?

We knew our town would be supportive but we’re totally blown away by the support so far. We’ve even had folks from far and wide who share our love of Lake Wanaka and who have pledged. It’s very cool to think of them sporting one of our bags/bottles/karma cups on the other side of the world.

What do you have planned for the rest of your campaign? Anything for us to look forward to?

Creating 200 really high-quality bags has been a huge project in itself and keeping the town spirits up, the incentives high and the ball rolling has been a project in itself. Admittedly however, we didn’t expect the bags to get snaffled up quite so quickly so we’re currently conspiring amongst our committee to see what else we can offer to our amazing community so those that missed out on a bag don’t feel left out. We want everyone who wants to support to have a way to wave the banner.

Anything you’d like to shout out to your crowd?

As cheeseballs as it sounds, we just want to do a shout out to our town and community. We’re in a really unique environment and position, with a town so full of community-minded, pro-active and positive people. We get that not every town is like this, and we’re incredibly grateful for the wonderful locals who have jumped right in behind us to sew, support, sneak in and clean our sewing spaces, offer fabrics and food to share. You name it! No one has missed a beat! It’s one of those happy-glow moments where you can only revel in the warmth of the moment. Thank you Wanaka! The joy of bringing this opportunity is hugely amplified by having so much encouragement and support!

To provide even more encouragement and support, head over to Plastic Bag Free Wanaka’s campaign and get pledging while you still can!

What's Up Wednesday

The Misprint Co.

Sept 7

Back in design school, Kareena and Jenny were just two students creating good-looking notebooks for a university project. But then they began to notice how much paper their creations were using up. After some research, they discovered that it takes 10 litres of water to create just on A4 piece of paper – and they wanted to do something about that.

So they founded The Misprint Co, a Wellington company that offers paper repurposing services to local schools and businesses. These organisations provide the paper, and the Misprint moguls turn it into beautiful custom-made notebooks, which they then sell back to the organisations. To date, they have repurposed 61,169 sheets of paper – which amounts to 611,690 litres of water saved.

The Misprint Co. is growing already. They’ve been through both Lightning Lab Manufacturing and the Low Carbon Challenge, and now they want to take their business to the next level. They’re expanding their office, their reach, and their team (they need more than 2 people to get it all done!) And so, they’re turning to you to make it happen.

Kareena and Jenny are looking to raise $20k with their campaign, $15k of which will be matched dollar-for-dollar by the Wellington City Council, thanks to their success in the Low Carbon Challenge. They’re already over half of the way there, but they need their crowd to get behind them – so we had a chat to Jenny about why you should be getting involved in this campaign.

How are you finding the campaign so far?

The campaign is going really well so far! We’ve been overwhelmed by the amount of support and generosity we have received from our crowd. We are super stoked to have made it over half way in just under two weeks. What really helped us was our launch party, which really kicked things off.

We’ve found we have had a lot of engagement through our social media. All our big supports such as Wellington City Council, Flick Electric, Creative HQ and The Low Carbon Challenge (the list goes on) and even Justin Lester who’s running for mayor have tweeted about us and shared our campaign! With 11 days left in the campaign there is still time for us to reach our target. But at the same time it’s quite nerve racking.

What do you have planned for the rest of your campaign – anything for us to look forward to?

We have a few things up our sleeves. We will be launching a new reward in our last week, I won’t say what it is but it will definitely be interactive. We are also planning some new marketing, potentially in a guerrilla form. Keep your eyes peeled for fun things happening.

Anything you want to shout out to your crowd?

We would love to say a massive THANK YOU! Everyone has been super supportive and are really backing us for our crowdfund to be successful. A big shout out to our current clients too who are ordering their next round of notebooks through our campaign. We are forever grateful to those who have pledged and shared our campaign so far. Our crowd is amazing!

To find out more about The Misprint Co. and help these paper people reach their goal, check out their rad campaign right here.

Confessions of a Crowdfunding Enthusiast

Our latest guest post comes from crowdfunding enthusiast, Adam Millen. Engineer by day, children’s author by night, he went from backing campaigns to running one of his own. He’s hooked and planning another campaign. You can find out more about it at jackfeelsbig.nz/sophie. He tweets about crowdfunding @crazyideasnz and blogs at crazyideas.nz.

What would you do if your friends and family offered you a couple thousand dollars? They say they want to support that thing that you’re really passionate about, and the money is for you to produce something cool to share. What would you do with it?

Screen Shot 2016-08-29 at 4.37.11 PM

At the start of last year I had the idea of creating a book to teach kids the names for their feelings. And I crowdfunded it. I’ll tell that story, but first – why? Why do I care about crowdfunding ideas? Why should you care?

I care because I’m excited about the way that crowdfunding forms a bridge between people’s ideas and reality. A bridge for ideas that otherwise would never have come to be.

You should care because you could be one of those people! And it’s really rewarding to do! Both the creating and the backing.

So let me tell you my story. It actually starts even before I had the idea. I had backed crowdfunding campaigns and I already knew that I wanted to create something, but I didn’t know what.

Then, at the start of last year I stumbled across inspiration. I read an article laying out how important it is to teach young children to name their feelings and I saw a gap – it would be easier to teach these words if there were books with stories that specifically used these words. It seemed like something that I could put together. I couldn’t draw well enough for a kids book, and I don’t have the equipment for printing and binding. But I could find people to do those. I could use my engineering brain to analyse a complex concept and break it down to simpler parts. And I could come up with a suitable scenario to illustrate each feeling. I got pretty excited about this useful thing that I could create!

Coming back  to my first question – what would you create? Have you had ideas like this? Have you seen something missing from the world? Maybe you thought “someone should definitely make that”. Maybe you could be the one to do it!

I shut myself in my room over the Easter long weekend last year and wrote up a dozen stories and laid the groundwork for some more. I came up with a defined project. I would get illustrations done for 15 stories and publish them in three volumes.

Next I did some research on how much that would cost and got quotes from printers and illustrators.

If I set my crowdfunding goal at $20,000 that would mean I would need to pre-sell eight hundred copies of the book at $25 each. That balanced the fixed cost of fifteen stories worth of illustrations with the variable costs of printing, postage and crowdfunding fees.

I hadn’t done books before. I didn’t have an existing customer base or relevant community to go to. I had friends and family, but the $20,000 goal was not realistic. No worries. I just had to re-package.

I redefined and resized the project – to get illustrations done for just five stories, and with those in hand, publish “Volume 1”. For me, crowdfunding would be a stepping stone. Maybe the thing you’re passionate about is too big for a couple thousand dollars. Can you make part of it become a reality on this budget? It could be the first step to something awesome.

For my campaign, the main reward would be a copy of the book for pledging $25. For $5 and up, backers would be kept updated and would get to choose which five feelings went into the book. For $50 they would get a signed copy. There were options all the way up to a thousand dollars. The $25 reward point tends to be the most popular, but it’s important to cover the whole range to leave all of your crowd satisfied.

So what about your passion? If you packaged up a project with a budget of a couple thousand dollars, what would you share? Something tangible – like a print of a painting of yours? Or an experience like tickets to your big show? A virtual reward maybe – like an mp3 of your song? Public appreciation – like a place in the credits at the end of your documentary? Or involvement – like being part of the crew, getting inside access or VIP (Very Important Pledger!) treatment? If all else fails, how about some merchandise – like a tshirt with the name of the community group? There’s so many options if you think freely about it.

Ok. So I had my plan laid out. Next, I spent a weekend putting together a video. I had the technical know-how, and I had my idea pretty well condensed, both of which helped. My delivery wasn’t the greatest though, and it took hours of recording to get just a few minutes of not messing up my lines. And then a whole lot of editing!

If you’ve got an idea that you want to crowdfund, you’ll need to make a video. And you need to be in it. Why is this so important? People need to see your passion for this thing. If you don’t believe in it, why would anyone else? But I’m sure you can get excited about your big idea! You also need to keep it short and to the point, and it helps if your camera is stable and your shot is well lit.

The next thing I needed was a crowd. I made sure that I started talking to people even before I launched, trying to make sure I had a list of core backers that I could depend on to pledge immediately. My closest friends, immediate family and other friends who also happened to be in my target audience. When the campaign opened, it was people from this list that gave it a running start.

The sooner you start building you crowd, the better. Even before you have all the rest planned out, it helps if you make a habit of talking about what you’re passionate about. Post on social media, join relevant community groups. It all helps.

After that I reached out wider, direct messaging every single Facebook friend I had. The second push was enough that the first few days got me to about 30% of my goal. This is a typical start for a campaign that’s going to make it. It’s is a very exciting time. And then things leveled off. In general, a typical successful campaign will spend the next ten or twenty days steadily plodding toward the 60% mark. This part tested my perseverance. Someone who really liked the idea pledged $500! Then several days passed with nobody at all pledging. Then  I got an article on Stuff! But it didn’t bring in any new backers. There were definitely times when I wondered if I would even make it!

I made sure to send updates out during the campaign. I engaged with my backers and encouraged them to help spread the word. It was hard work keeping at it, even when the early optimism flagged.

Most campaigns that reach 60% by the 5-days-to-go milestone will get to the mark. As the countdown approaches, if you’ve got enough funding that it’s looking credible, the fence-sitters jump on board. The despair of the middle of the campaign is suddenly replaced with joy! All your hard work has paid off!

I reached my goal, and actually managed a little bit more. In the end about three-quarters of my backers were friends and family.

Even after the crowdfunding campaign was a success, I still had a lot of hard work to do! Producing and shipping a quality children’s book took plenty of time and effort. I spent most of my Easter long weekend this year personally delivering books to backers (a great experience in itself). Now I’m all done and I’m selling the book on my website. A book that might never have existed.

I’ve made my crazy idea a reality. How about yours? If you don’t have a project of your own, get on board with someone else’s. Help them make the video, share their page. Or back it!

Crowdfunding is going to be the bridge to reality for a whole stack of ideas that otherwise never would have gotten there. And that’s exciting.

 

Keep your eyes peeled for Adam’s upcoming campaign, Sophie Feels Big.

 

What's Up Wednesday

Cult Wine

Aug 17

Looking for a wine that will rock your world? We have the campaign for you.

Back in early 2015, Jules van Costello and Asher Boote had just founded Hillside Kitchen & Cellar in the heart of Wellington. Thanks to its creative European-style cuisine and its enticing wine list, this restaurant quickly became a favourite among Wellingtonians, and earned accolades from the likes of the Dominion Post and Cuisine Magazine. But Jules and Asher noticed something else, too: as their restaurant grew in popularity, so too did the demand for the kinds of wines they championed: wines with “character, personality and integrity”. So often, those wines were only available to buy from their little outlet in Thorndon – but they were determined to change this.

So they came up with the idea for Cult Wine, a subscription-based service offering some of the best wines available in NZ. Each month, subscribers will receive 6 bottles of wine to try, chosen not only to reflect the season but also, with three tiers of membership available, chosen to reflect their budget.

Clearly, this is something kiwis are keen to get behind. Don’t believe us? Check out Cult Wine’s campaign page, where they’ve already more than quintupled their campaign goal! We had to hear more about this roaring success, so we got in touch with Jules himself:

How are you finding the campaign so far?

Amazing, we are thrilled by the support. It’s always tough to gauge a new market when launching a new business but the support we’ve had already is telling us there is a real desire for the kinds of wines we are going to be offering.

What do you have planned for the rest of your campaign? Anything for us to look forward to?

Wellington on Plate is underway, so I’m going to be at Hillside pouring wine quite a lot over the next few weeks. Likewise we were also at the NZ Chocolate Festival pouring some amazing wines to match with Chocolate on Friday and Saturday last week.

Anything you want to shout out to your crowd?

Thank you! Thanks for all your support and thanks for sharing the message. Remember, you’re not just supporting us but you are supporting all of the small producers we buy from!

To share the message more and get a subscription while you still have the chance, check out Cult Wine’s campaign page here.